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Refunds

Learn how Stripe refunds change net revenue without changing the original source link.

Graytower reports eligible net revenue for a payment: its amount minus refunded amount, with a floor of zero. A full refund therefore contributes zero. A partial refund lowers the contribution by the refunded amount.

Example

Stripe paymentRefundedGraytower net revenue
$49$0$49
$49$20$29
$49$49$0

What happens to attribution

When a matched payment is refunded, its existing visitor and acquisition link are retained; the refund does not invent another source. Stripe synchronization may take time to bring a new refund into reports, so check the last successful sync if a recent refund has not appeared.