Funnels
Measure where tracked visitors stop between ordered pages and actions.
A Funnel is an ordered set of pageviews or custom events. Graytower shows how many tracked visitors reach each step and where they leave the sequence.
Build a simple funnel
| Step | Tracked signal |
|---|---|
| 1. View pricing | Pageview of /pricing |
| 2. Create an account | Custom event account_created |
| 3. Activate | Custom event activated |
Use the exact paths and event names your product sends. Put the steps in the order people should complete them.
Read drop-off
Use adjacent conversion and drop-off to find the largest break between two steps. Confirm that each step is actually tracked before interpreting a low rate. A missing event or a changed page path can look like product friction.