Money Map
Read the visual flow from known acquisition sources to linked revenue.
Money Map groups the paths between acquisition sources and revenue that Graytower can support with tracked visitors and matched payments.
Read a flow
Start at a source, follow its path, and open it for more detail. A wider flow represents more recorded, linked revenue in the selected currency and date range. It shows what Graytower can connect; it does not predict what another visit from that source will earn.
Reconcile the map with total revenue
The map shows attributed flows. Unattributed revenue remains part of the revenue total and should be read alongside the map, not assumed to belong to its largest channel. When you compare amounts, keep the selected currency and date range the same across views.