Analytics overview
Read the dashboard and know which setup step unlocks each metric.
The Overview brings traffic, customer activity, and revenue into one starting point.
What appears after setup
| After you... | You can inspect... |
|---|---|
| Install and verify the tracker | Visitors, pageviews, and traffic sources. |
| Connect Stripe and wait for sync | Payments, customers, and revenue. |
| Complete the Product Profile | More relevant Opportunity suggestions. |
Before the first accepted pageview, Overview guides you through tracking setup. A missing revenue card before connecting Stripe is a setup state, not a zero-revenue conclusion.
Compare a period
Use the same date range and Website when comparing numbers. Traffic comes from accepted browser events. Revenue and paying-customer figures need a Stripe connection and a successful sync.
For detail, open Traffic for visits and sources, Revenue for payments, or Journeys for paths to an outcome.